Abby Roberts launches collab with Morphe: ‘I am attempting to be the rock star, not the girlfriend’

4 min readOct 18, 2022
Abby Roberts launches collab with Morphe: 'I am attempting to be the rock star, not the girlfriend'

It ought to come as no shock that when make-up TikToker and musician Abby Roberts filmed her latest music movies and carried out on tour opening for Halsey this 12 months, she did all her personal make-up.
“No one is touching my face, ever. If I’m on photoshoots or music movies — something — it’s at all times me,” she mentioned. And whereas she often paperwork her make-up course of for exhibits or shoots on social media, she’s saved one side a secret: her new collab with Morphe, made up of a set of palettes and brushes referred to as “The Artcasts.”

“I’ve been utilizing it for almost all of this 12 months. I took it on the Halsey tour with me. Each day, I used to be secretly preparing with it, however I couldn’t inform individuals about it,” she mentioned.
The gathering, which Roberts and Morphe deliberate for over a 12 months, is offered to shoppers beginning in the present day through Morphe’s DTC website. It features a 35-pan palette comprised of brights and neutrals, a 7-pan cake liner set, a brush set and an artist’s brush set for tiny particulars.
Roberts is among the largest make-up influencers on TikTok, with over 17 million followers on the app. The Morphe assortment is her first shade cosmetics partnership and second magnificence collab general, following one with Tatti Lashes in November 2021.
Morphe is “a model that I’ve needed to work with since I used to be actually 11 years outdated. It feels prefer it’s been a very long time coming,” she mentioned.

Over the previous two years, Morphe has expanded from its conventional magnificence influencer companions to collaborations with prime TikTokers together with Avani Gregg and the D’Amelio sisters. In the meantime, it reduce its ties with controversial YouTubers Jeffree Star and James Charles. In response to a WWD report final week, Morphe’s dad or mum firm Forma Manufacturers is contemplating submitting for Chapter 11 chapter. When requested what this may imply for future collabs, a Forma consultant mentioned, “No matter path ahead the corporate takes, Forma Manufacturers expects it should keep necessary partnerships and proceed delivering thoughtfully chosen merchandise to shoppers.”

Roberts has been one of many trendsetters within the resurgence of rock-star fashion appears to be like which have taken off on TikTok, such because the mid-late-aughts “indie sleaze” aesthetic or “rock star girlfriend” development that’s circulated on TikTok, centered on concert-going appears to be like with black leather-based jackets, band T-shirts and daring make-up. As a musician herself, she’s not a fan of the latter development’s identify: ”I’m attempting to be the rock star, not the girlfriend,” she mentioned.
Roberts cites her music influences as Mazzy Star, My Bloody Valentine, Nirvana, Radiohead, Lana Del Rey and the shoegaze style. Palette colours are named after her songs, in addition to her favorites by different artists, together with “505” after the Arctic Monkeys tune and a purple shade referred to as Extremely Violet impressed by Lana Del Rey.
Releasing her debut EP “Ashes” in June this 12 months, Roberts’ music profession has “been a wild journey, for certain,” she mentioned. It’s additionally straight related to her make-up: She first related with Halsey after the singer got here throughout her make-up movies on TikTok.
“She was a fan of my make-up and stuff on TikTok for some time, which I had no concept about,” mentioned Roberts. “She’d been following me for a minute and invited me over to her home to return and play with make-up. We simply actually clicked that day, and it simply felt actually chill.” After Roberts performed her music for Halsey, the pop star invited her on the tour.
Whereas Roberts is busy with music and one other EP popping out at first of subsequent 12 months, she’s additionally nonetheless devoted to probably the most necessary occasions of 12 months for magnificence influencers: Halloween. Whereas she mentioned she’s “taking a bit simpler than previous years, as a result of I’ve received much more obligations now,” she “began planning Halloween again in August.”
This month, she is within the means of rolling out her elaborate Halloween make-up appears to be like on social media utilizing her new assortment. Examples up to now embrace appears to be like primarily based on the collection “Monster Excessive” and an uncanny Priscilla Presley, whereas she has “much more spooky issues deliberate” for the remainder of October.



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